• Application Deadline:
• Position: Marketing Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Niger


• Job Field Sales / Marketing / Retail / Business Development 

Location: Bida, Niger

Responsibilities

• Skilled in social media and able to communicate information about our product online effectively.


• Coordinates activities of specialists involved in the brand positioning of the products


• Network and gain trust of potential customers and partners.


• Understand the product and services of the company.


• Researching and analyzing consumer behavior, market trends and competitor activity.


• Utilize word of the mouth technique such as referral incentive program.


• Developing and implementing strategies that resonate with the target market.


• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.


• Building brand awareness and increasing brand value and profitability.


• Increasing product sales and market share.


• Measuring and reporting on campaign performance and assessing KPIs and ROI.


• Collaborating with different teams such as marketing, creative, legal, etc.


• Overseeing the production of advertisements, promotional materials and mail campaigns.


• Ensuring that messaging and marketing activities are aligned with brand and company values.

Requirements

• Degree in Business, Marketing or related field.


• Minimum of 5 years’ working experience as a brands and marketing lead.


• Must live in Bida, Niger State or willing to relocate.


• Previous experience in developing brand and marketing strategies.


• Good communication skills, both verbal and written.


• Previous experience in managing and leading teams.


• Highly organized and perform well under pressure.


• Strong research and analytical skills.