• Application Deadline: Sun, 25 Dec 2022 00:00:00 GMT
• Position: Brand communication Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Overview:

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  Responsible for brand building while optimizing the efficiency and effectiveness of all elements of the marketing mix.

  
  


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  Responsible for Communications management and customer service relations to ensure value is added to the company’s brand.

  
  


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  Manages Public Relations initiatives and the use of external media with the goal of enriching PR and perception.

  
  

Brand Management:

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  Provides expertise to the company in relation to brand development and maintains an awareness of any relevant developments in the field

  
  


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  Provides support in the development of advertising/communication concepts in support of brand-building initiatives that can be successfully executed in the marketplace

  
  


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  Develops and manages brand-specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage among existing customers)

  
  


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  Coordinates all relevant stakeholders to ensure the campaign is implemented for all propositions

  
  


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  Develops initiatives to increase customers satisfaction

  
  


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  Contributes to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spends, revenue per customer (where applicable), return on investment, etc.

  
  

Media Relations:

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  Manages all inbound media inquiries and works with the relevant spokespeople, often Management, recommend appropriate response(s)

  
  


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  Sustains positive relationships with media contacts through a comprehensive program of news briefings, visits, releases, special events, and other relationship-building activities

  
  


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  Manages media contact database, and information release distribution system to ensure the proper perception of the corporate image

  
  


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  Corporate Reputation

  
  


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  Develops exceptional grasp of the business, its style, and priorities, and works in close cooperation with all relevant departments, particularly marketing

  
  


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  Assists in delivering marketing and PR plans in support of the corporate marketing strategy and takes responsibility for the implementation of plans with minimal supervision

  
  


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  Brings news ideas to the team

  
  


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  Oversees the development of content for press releases, articles, and news bulletins, with minimal editing from senior colleagues

  
  


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  Helps raise the company's media profile and positioning as well as monitoring reputation and press mentions

  
  

Required Educational / Experience

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  Bachelor's Degree in Marketing, Business or a related field, marketing strategy

  
  


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  With at least 2 - 3 years of experience in a related role.

  
  

Required Behavioral Skills:

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  Strong communication skills

  
  


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  Ability to Build Client Relationships,

  
  


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  Excellent innovative skills

  
  


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  Good Writing and Public Speaking Skills,

  
  


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  Leadership and People Management Skills,

  
  


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  Detail-Orientated

  
  


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  Organization and Multi-Tasking Skill.