• Application Deadline: Thu, 16 Feb 2023 00:00:00 GMT
• Position: Category Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  


• Salary Range Above ₦1,000,000/month
  

RESPONSIBILITIES

• Responsible for planning & execution of all aspects of the marketing function for the assigned product portfolio. Developing & activating the annual marketing plan for the concerned products in sync with organizational plans.


• Planning and executing strategies in keeping with Brand, Category & Product objectives & KPIs.


• Market Research and all forms of Syndicated & Customized Studies pertaining to the designated categories like Brand Health Tracks, Usage & Attitude Studies, Concept, Product, Packaging and Communication Tests to name a few.


• Develop and activate Knowledge & Insights pertaining to Consumer, Industry, Trade, Competition and so on.


• Developing and implementing communication strategies for the products & brands.


• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the Marketing & Category Plans.


• Plan & Execute Digital & Social Media initiatives.


• Lead all commercial execution pertaining to the role, in coordination with internal departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and external partners (e.g. agencies, vendors, regulators, support & service providers), thereby delivering successful marketing initiatives across platforms & geographies.


• Organizing and conducting community outreach & CSR programs.Managing, supervising & developing the team reporting into the position. Implementation and maintenance of quality systems and processes with specific focus on growth, cost reduction and continuous improvement.


• Responsible for market activation programs, consumer promotions and trade initiatives- with robust control & tracking mechanisms and effective metrics.


• Product management for the portfolio, including Innovation & NPD.


• Developing Brand Associations & Properties across media vehicles & consumer touch points.


• Any other job which may be assigned by the management from time to time

REQUIREMENTS

• 10+ years Food/ FMCG industry experience in the core Marketing function, with demonstrable successes in the various areas of Product & Brand Management.


• Additionally, a stint in Sales & Distribution will be appreciated


• Experience of dealing with multi brand/product portfolio in a large Food/ Beverage Company.


• Good experience of executing ATL, BTL, TTL, Market Research, Media Planning & Category Management across diverse geographies

LOCATION: LAGOS