• Application Deadline: Tue, 10 Jan 2023 00:00:00 GMT
• Position: Digital Marketer - Entry Level


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  


• Salary Range ₦50,000 - ₦100,000/month
  

Job Description

• We are looking for a passionate Digital Marketing Officer to plan and oversee the online marketing activities and campaigns.


• You will be the one to ensure that all Online marketing operations are successful in meeting the goals set by management.


• Your goal will be to ensure that the marketing efforts of the company add the highest value to its business.

Responsibilities

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising


• Effectively use all digital marketing tools and techniques like PPC, SEO, SEM, email, social media, and display ads to boost brand exposure


• Maintain our social media presence across all digital channels


• Measure and report on the performance of all digital marketing campaigns


• Contribute in the implementation of marketing strategies


• Oversee the department’s operations


• Organize and attend marketing activities or events to raise brand awareness


• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)


• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence


• See all ventures through to completion and evaluate their success using various metrics


• Prepare content for the publication of marketing material and oversee distribution


• Conduct market research to identify opportunities for promotion and growth


• Collaborate with managers in preparing budgets and monitoring expenses


• Collaborate with internal teams to create landing pages and optimize user experience


• Convert leads to customers


• Explore all sales channel E.g Instagram, Tiktok to help generate income for the brand


• Must be able to deliver key performance indicators such as: Monthly Website Traffic (Increase in visit; landing pages, visitors on the blog); Click through rate; Digital Engagement; Keyword ranking; CTAs conversion rate; Traffic on organic search; Social Media Engagement.; Lead generation.; SEO optimization.; Paid advertising.


• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

Requirements

• B.Sc Degree or it equivalent with 1-3years of work in digital marketing experience.


• Strong experience in google analytics and digital marketing analytics/reporting


• Solid knowledge of marketing techniques and principles.


• Good understanding of market research techniques, and statistical and data analysis methods.


• Excellent knowledge of MS Office


• Thorough understanding of social media and web analytics.


• Excellent organizational and multi-tasking skills.


• Outstanding communication and interpersonal abilities.


• Creativity and commercial awareness.


• A team player with a customer-oriented approach.