• Application Deadline: Tue, 10 Jan 2023 00:00:00 GMT
• Position: Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 8 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Wazobia Technologies is a professional software development agency dedicated to producing high-quality products. We have intensive experience in building bespoke software applications for SMEs and large enterprises. With years of work experience and a team of creative minds that are always on tap, your satisfaction is our goal and we are here to meet your business needs.

 

Job Overview

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.



Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field


• Proven working experience?(at least 4 years) in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement

Renumeration

NGN 200,000 - 500,000