• Application Deadline: Fri, 20 Jan 2023 00:00:00 GMT
• Position: Digital Marketing Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Responsibilities:

• Planned and execute all website, SEO/SEM, database marketing, email marketing, social media marketing, and display advertising campaigns.


• Launch paid advertising campaigns through Google Ads, Facebook, Instagram, etc to increase qualified leads and brand awareness


• Identify trends and optimize website performance.


• Assist in the formulation of strategies to build a lasting digital connection with our audience


• Use advanced metrics to measure the success of a marketing campaigns


• Implement email marketing campaigns to nurture leads and our customers


• Perform keywords research, and keyword mapping and looked for areas where we could take advantage


• Measure and report on digital traffic and performance using a variety of web analytic tools


• Carry-out search engine optimization on our website to increase reach and online visibility


• Continuously optimize paid advertising campaigns to maximize ROI


• Manage the company’s social media handles


• Assist in developing and executing projects and events to create content


• Plan and monitor the company presence on the website and all social media handles


• Brainstorm and implement experiments and conversion tests

Requirements:

• Candidates should possess a BSC/HND degree 


• Proven 3+ years of experience in Digital Marketing


• Experience with social media, Google Ads Email Campaigns, and SEO/SEM


• Computer skills include PowerPoint, Word, MS Excel, Canva


• Excellent understanding of digital marketing concepts and best practices


• Self-motivated with the ability to work independently and collaboratively


• Analytical mindset and critical thinking


• Excellent communication and interpersonal skills

Presentation Skills: The ability to develop a story based on data to present to internal and external team members.

Reporting: Consistently report on campaign performance to the Line manager.

Teamwork: Work across all departments to achieve common goals.

Results Oriented: Have a clear sense of company, team, campaign, and personal goals. Develop a path toward each and demonstrate progress toward results on a regular basis

Skills

• B2B Marketing - ability to understand the difference between B2B and B2C marketing 


• Copywriting/Storytelling using visuals


• Digital Marketing - FB, Instagram & Twitter, Linkedin and TikTok


• Tech Savvy/Knowledge of Tech Sector - understanding trends and how it applies to our business, 


• Branding/PR