Digital Sales Executive at ABC Transport

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
30618
Job Views
134

Job Description



JOB DESCRIPTION


Department – Business Development


Unit     -  Ecommerce


Job Summary /Objective:


The staff will be responsible for generating sales and sales lead using various online and social media channels. 


ACADEMIC REQUIREMENT



  • HND/B.Sc in any  discipline with a minimum of 2nd class honours.

  • MUST have completed NYSC programme.


JOB DUTIES/RESPONSIBILITIES:


Technical Core Skills



  • Activate 100% ABC Cargo Express products service presence online

  • Analyze digital data to draw key recommendations around website optimization

  • Optimization of Cargo Express products

  • Running daily minimum of 10 post of cargo Express product on all social media platforms

  • ABC Cargo Express brand online advertisement

  • Generating leads and distributing same to sales executives

  • Conduct social media audits to ensure best practices are being used

  • Maintain digital dashboard of several different accounts

  • Coordinate with sales team to create marketing campaigns

  • Prepare emails to send out to customers

  • Monitor key online marketing metrics to track success

  • Create and maintain online listings across e-commerce platforms

  • Ensure that the brand message is consistent

  • Research competitors’ pricing and products

  • Decide on appropriate placement of ads

  • Determine what content will reach customers

  • Develop projects to create content

  • Publish digital marketing content online

  • Implement email marketing campaigns

  • Measure digital traffic

  • Monitor social media and Google Analytics

  • Optimize paid advertising campaigns using SEO and other tools

  • Report on the growth and analytics of campaigns to stakeholders

  • Scale campaigns to maximize ROI

  • Monitor project status and budget

  • Conduct market research to inform campaigns

  • Brainstorm and implement experiments and conversion tests


COMPETENCIES/ SKILLS:


Management/Behavioural Skills



  • Professionalism - Always demonstrates highest level of ethics and compliance with regulations  and policies while possessing the right skills and competency for the task

  • Accountability -Demonstrates the state of being accountable by holding others accountable and also showing ownership and responsibility for assigned tasks and company property

  • Outstanding - Consistently delivers superior results and embodies an exemplary conduct and behaviour

  • Efficiency-  Always completes assigned tasks in a timely manner in a safe environment compliant with regulatory standards

  • Aggressiveness - Vigorously and passionately follows up and follow through to ensure that set objectives are achieved in record time

  • Integrity - Maintains high level of probity and will do the right thing at whatever cost

  • Discipline - Maintains highest ethical and moral standards while presenting a well groomed professional personal appearance

  • Team Work - Commits to the culture of mutual accountability that promotes performance based values, to drive audacious targets in a fair equitable and inclusive work environment

  • Result Orientation- fiercely focused on business goals and achieves set targets and tasks in record time

  • Strong problem solving skills


Key Performance Indicator



  • Active company social media handles

  • 100% accuracy of timely responses for all online queries and enquires

  • 100% achievement on targeted ads running per month

  • 10% of revenue increase from online onboarded clients

  • 20% increase in customer base every month

  • 100% achievement of target lead generation per month

  • 100% active follow up on all prospected online clients

  • 100% professional hand shake with the Customer experience and Admin for efficient administration and management of the generated leads

  • Once in a quarter market research test with report

  • 100% submission of weekly and monthly reports

  • Technology Skills –

  • Database Management/ Analytics skills

  • Use of Physical Internet

  • Cargo Simply Software

  • Proficiency in use of relevant Technology and software for inventory management, operational logistics and supply chain management and tracking


Equipment/Technology:



  • Personal Computer,

  • Work Context

  • Electronic Mail

  • Telephone

  • Computer

  • Face-to-Face Discussions

  • Contact With Others

  • Work With Work Group or Team


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