Job Description
JOB DESCRIPTION
Department – Business Development
Unit - Ecommerce
Job Summary /Objective:
The staff will be responsible for generating sales and sales lead using various online and social media channels.
ACADEMIC REQUIREMENT
- HND/B.Sc in any discipline with a minimum of 2nd class honours.
- MUST have completed NYSC programme.
JOB DUTIES/RESPONSIBILITIES:
Technical Core Skills
- Activate 100% ABC Cargo Express products service presence online
- Analyze digital data to draw key recommendations around website optimization
- Optimization of Cargo Express products
- Running daily minimum of 10 post of cargo Express product on all social media platforms
- ABC Cargo Express brand online advertisement
- Generating leads and distributing same to sales executives
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
- Prepare emails to send out to customers
- Monitor key online marketing metrics to track success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
- Research competitors’ pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement email marketing campaigns
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Conduct market research to inform campaigns
- Brainstorm and implement experiments and conversion tests
COMPETENCIES/ SKILLS:
Management/Behavioural Skills
- Professionalism - Always demonstrates highest level of ethics and compliance with regulations and policies while possessing the right skills and competency for the task
- Accountability -Demonstrates the state of being accountable by holding others accountable and also showing ownership and responsibility for assigned tasks and company property
- Outstanding - Consistently delivers superior results and embodies an exemplary conduct and behaviour
- Efficiency- Always completes assigned tasks in a timely manner in a safe environment compliant with regulatory standards
- Aggressiveness - Vigorously and passionately follows up and follow through to ensure that set objectives are achieved in record time
- Integrity - Maintains high level of probity and will do the right thing at whatever cost
- Discipline - Maintains highest ethical and moral standards while presenting a well groomed professional personal appearance
- Team Work - Commits to the culture of mutual accountability that promotes performance based values, to drive audacious targets in a fair equitable and inclusive work environment
- Result Orientation- fiercely focused on business goals and achieves set targets and tasks in record time
- Strong problem solving skills
Key Performance Indicator
- Active company social media handles
- 100% accuracy of timely responses for all online queries and enquires
- 100% achievement on targeted ads running per month
- 10% of revenue increase from online onboarded clients
- 20% increase in customer base every month
- 100% achievement of target lead generation per month
- 100% active follow up on all prospected online clients
- 100% professional hand shake with the Customer experience and Admin for efficient administration and management of the generated leads
- Once in a quarter market research test with report
- 100% submission of weekly and monthly reports
- Technology Skills –
- Database Management/ Analytics skills
- Use of Physical Internet
- Cargo Simply Software
- Proficiency in use of relevant Technology and software for inventory management, operational logistics and supply chain management and tracking
Equipment/Technology:
- Personal Computer,
- Work Context
- Electronic Mail
- Telephone
- Computer
- Face-to-Face Discussions
- Contact With Others
- Work With Work Group or Team