• Application Deadline:
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 2 years


• Location Abuja


• Job Field Media / Advertising / Branding 
  

Job Description

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email and display advertising campaigns.


• Working with the content creator to create and implement strategic content for the company’s website and all social media platforms.


• Optimising website structure and content for search engines and the use of paid online adverts to generate qualified leads for sales purposes.


• Conduct keyword research and web statistics reporting


• Use web analytics software to monitor the performance of the company’s website and make recommendations for improvement.


• Dispatch email marketing campaigns


• Monitor key online marketing metrics to track success


• Create and maintain online listings across e-commerce platforms.


•   Preparing accurate reports on our marketing campaign’s overall performance.


•   Identifying the latest trends and technologies affecting the construction industry.


•  Working with the team to brainstorm new and innovative growth strategies. 

Requirements

• BS/MS degree in marketing or a related field


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaign


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement