Job Description
JOB RESPONSIBILITIES
- Plan and execute all BTL activities - Events (roadshows, activations, exhibitions, conferences, seminars).
- Maintaining relationships with external agencies for activities planned for the respective regions.
- Identifying new avenues/vendors/regions to scale business objectives.
- Planning and innovating marketing initiatives to create brand recall and awareness.
- Ensure marketing objectives are aligned with the overall marketing strategy and objectives.
- Conduct market research, competitor analysis and impact measurement.
- Planning and executing POS materials.
- Accountable for preparing and arranging project launch plans.
QUALIFICATIONS AND EDUCATION REQUIREMENTS
- Bachelor Degree in Business, Marketing, or similar area in any reputable academic institution.
- 2-3 years of experience in a similar role.
PREFERRED SKILLS
- Effective communications & presentation skills
- Direct to consumer marketing experience
- Ability to multitask and work effectively under pressure
- Strong attention to detail
- Must possess very strong and rich clientele database
- Strong Leadership skills.
- Should have strong knowledge of the hair/beauty industry.