• Application Deadline: Tue, 31 Jan 2023 00:00:00 GMT
• Position: Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 7 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Objective / Purpose

• Responsible for all sales and marketing activities of the organization and implementation of the business development plan, which includes: prospecting, lead generation and qualification, presentation development and follow-up.

Department / Division / Unit

Reporting Relationships

• Functionally Reports To: Managing Director


• Supervises


• Business Development & Marketing Team

Working Relationships

Internal:

• Finance, Business Support, Business Solutions & Services Team, Key Account Manager

External:

• Prospects, existing clients, stakeholders, corporate and individual

Job Duties / Responsibilities / Accountabilities

• Create and build profitable and successful relationships with clients in various sectors by marketing and cross-selling all of the company’s services and products.


• Constantly pursue new business opportunities within new companies and markets while collaborating with Account Management partners to strategically expand the existing business


• Ensure constant and effective communication with prospective clients via cold calls, warm calls, networking events and the use of social media with the goal of generating business opportunities


• Collaborate with internal team members and strategically leverage the strength and knowledge of the team to determine how to best service customers.


• Utilize existing clients and resources to network and build client referrals


• Set up the business development model and structure of the company.


• Develop strategy and business case for pre-launch through roll out exercise.


• Execute and evaluate the market, competitive analysis, and market positioning of the company.


• Ensure strategic product planning, positioning, and cost optimization calculations are carried out effectively.


• Responsible for establishing and controlling the product development processes.


• Manage Budget and cost responsibility regarding business development and sales.


• Act as the first port of call for nominated customers.


• Provide customers with accurate and timely costing, lead-time and delivery Information as needed.


• Identify key trends in the industry and advise management on opportunities to take advantage of.


• Develop and update new sales literature.


• Provide direct marketing and sales to new business prospects.


• Develop relationships with clients and prospects.


• Enhance the company’s Web site with creative and relevant information.


• Manage and develop electronic presentation resource materials for marketing.


• Develop contacts in all key market segments.


• Manage/keep regular contact with companies on the prospect list.


• Build relationships between organizations and key prospects.


• Create opportunities to pitch new accounts.


• Understands the business and challenges of key prospects and proffer solutions that will lead to new business transactions.


• Develops sales and marketing strategies for key prospects.


• Coordinates presentation/pitch approaches.


• Develops responses to requests for proposals (RFPs).


• Researches all prospects.


• Organize, direct and make physical arrangements for presentations.


• Promote high-impact, highly integrated advertising, Web development, Specialized Marketing in-channel selling systems and results-oriented public relations programs.


• Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.


• Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.


• Take ownership of the management of the sales and marketing functions of the business.


• Drive increased revenue and profit to achieve the Companys growth.


• Plan and coordinate the implementation of business plans and the penetration of new markets.


• Develop and execute a multi-channel marketing strategy and plan to acquire and retain businesses.


• Establish effective marketing reporting to support business decision-making. Create an efficient marketing function through the adoption of professional marketing approaches and processes;


• Stay ahead of the curve on social media developments; monitor the social media and competitive landscape, and identify key trends and developments and regularly update the Senior Management Team, bringing new media ideas to the table;


• Participate in development of the marketing budget, target setting and managing budget to achieve agreed KPIs;

Key Performance Areas

• Business Delivery


• Financial Efficiency


• People/ Capability


• Customer


• Work Tools


• Office Facilities (Printers, consumable, meeting room, etc.)


• Laptop computer


• Desk phone


• Business card


• Call credit for mobile phone & Outside-office internet access


• Use of pool car for meetings, etc.

Job Specification / Qualification

Education Qualification

• Minimum of a Bachelor’s Degree


• MBA is an added advantage

Professional Qualification:

• Professional membership and certification in relevant and recognised institutions

Experience

• 7+ years of B2B marketing communications experience preferred.


• Experience in working with senior management to align sales strategies and solutions


• Must have experience of working in a corporate/business focused environment


• Excellent negotiation skills, proven track record of successfully pitching for new business


• Proven track record of increasing revenue through generation of leads


• Grade Alignment


• Manager

Key Competencies Requirements:

Functional/ Technical:

• Report Writing


• Analytical


• Creative


• Event Management


• Project management


• MS Office suite – average/above average proficiency

Managerial:

• Strong written and verbal communication skills, with attention to detail


• Result oriented


• Strong analytical, organizational, and multi-tasking skills.


• Energetic, highly self-motivated and able to work efficiently and productively.


• Professional disposition and ability to maintain confidentiality


• Proactive and solution minded attitude


• Target driven


• Ability to work under little or no supervision

Behavioural:

• Leading People


• Building Coalitions


• Leading Change