• Application Deadline:
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities:

Brand Management

• Analyze brand positioning and consumer insights


• Help in shaping and communicating our vision and mission


• Translate brand elements into plans and go-to-market strategies for growth


• Creative development to motivate the target audience to “take action”


• Establish performance specifications, cost and price parameters, market applications and sales estimates


• Measure and report performance of all marketing campaigns, and assess ROI and KPIs


• Monitor market trends, research consumer markets and competitors’ activities


• Oversee new and ongoing marketing and advertising activities


• Devise innovative growth strategies


• Align the company around the brand’s direction, choices and tactics.


• Devise innovative growth strategies


• Align the company around the brand’s direction, choices and tactics


• Top line ability to understand P & L statements.


• Designing and supervising content such as press releases, artwork, print and digital media


• Developing brand plans & marketing budget allocation.


• Liaise with third parties for partnership avenues for the brand


• Achieving profit targets, timelines and budgets


• Maintaining and growing the brand’s affiliations and partnership


• Be capable of delivering results and independently handling business areas assigned

Others

• Have respect for other team members, Management, and business associates


• Perform other duties as may be required from time to time

Attributes:

• Any nationality


• Degree in Marketing or a related field


• Proven working experience as Brand Manager or Assistant Brand Manager.


• Proven ability to assist with inputs which are used in developing brand and marketing strategies.


• Experience in identifying target audiences and devising effective campaigns.


• Excellent understanding of the full marketing mix.


• Strong analytical skills partnered with a creative mind.


• Practical sales knowledge


• Data-driven thinking and an affinity for numbers.


• Outstanding communication skills


• Up-to-date with latest trends and marketing best practices,


• Ability/ openness to learn & unlearn


• Basic experience in use of social media.


• Basic Microsoft suite skills