• Application Deadline: Mon, 30 Jan 2023 00:00:00 GMT
• Position: Branding Expert


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience


• Location Lagos , Oyo


• Job Field Media / Advertising / Branding 
  

We need a branding expert with the experience in Fintech. This individual must have a deep understanding of blockchain technology and Web3 concepts.

Responsibilities include:

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  Technical management of the brand design

  
  


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  Development of brand identity, based on the corporate and brand strategy

  
  


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  Holistic management of the complete brand identity (verbal, visual, auditory, and behavioral)

  
  


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  Close interaction with the Communications team in terms of topic relevance and consistency in the use of brand language

  
  


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  Further development of the brand strategy for the entire group, with a strong focus on digital communication channels and social media activities

  
  


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  Development of brand training, training formats, and documents with a solid reference for corporate culture, brand-appropriate behavior, and employer branding

  
  


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  Development of brand architecture

  
  


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  Further development of stringent brand governance

  
  


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  Support in the development of a B2C marketing strategy based on the corporate strategy and derived from the brand and marketing mix

  
  


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  Maintenance and further development of the B. Braun brand platform (www.bbraun-brand.com)

  
  

Technical skills required include:

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  Several years of professional experience in communications or marketing

  
  


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  Experience in Web3 branding is essential

  
  


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  Experience in team and organizational development

  
  


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  Good understanding of design and visual media

  
  


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  Excellent knowledge of digital communication channels and their trends

  
  


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  Knowledge of website usage and user experience

  
  


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  Experience with brand communication and the creation of communication campaigns