• Application Deadline: Tue, 24 Jan 2023 00:00:00 GMT
• Position: Head, Marketing (Social Business Enterprise)


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 10 years


• Location Abuja


• Job Field Media / Advertising / Branding 
  

Job Profile

• The role holder will be responsible for leading all marketing activities from planning to execution throughout the product lifecycles of all our commercial commodities.


• He/ She will be responsible for gathering and prioritizing product and customer requirements, He/ She will be responsible for developing plans to establish our brands, allocate resources, build brand loyalty, set short-, mid- and long-term goals.

Job Role

The successful candidate will perform the following functions:

• Lead in strategy design and implementation for successful Marketing campaigns.


• Lead strategy development for all the marketing sub-teams such as Digital, Advertising, Communications and Social media. 


• Cascade the corporate business objectives into a robust and effective marketing strategy to help the business achieve its goals.


• Set, monitor and report on marketing goals including analyzing the performance of advertising campaigns


• Brand building and product positioning


• Analyze consumer behavior and determine customer personas Identify opportunities to reach new market segments and expand market share


• Material Development and Support to New Business Development and budget management


• Build strategic relationships and partner with key industry players, regulators, agencies and vendors

Qualifications / Experience

• Must possess a Bachelor’s level Degree in Humanities, Health or any Marketing related field


• Master’s Degree in a relevant field will be an added advantage.


• Must possess a minimum of ten (10) years experience in Marketing.


• Relevant experience in Health commodities/FMCG sector will be an added advantage.

Skills and Competencies: 

• Sound understanding of marketing principles.


• Experience running successful marketing campaigns


• Solid knowledge of web analytics, search engine optimization and related digital skills


• Experience with CRM software


• Leadership skills with the ability to set and prioritize goals


• Analytical mind


• Attention to details.


• Must have demonstrated proficiency using intermediate-level office software applications, including Microsoft Word, Excel, spreadsheets and database.

Compensation & Benefits

• The compensation package for this position is very attractive and designed to attract, motivate and retain talented candidates.