• Application Deadline:
• Position: Lead, Content and Social Futures


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field ICT / Computer  , Media / Advertising / Branding 
  

The Content and Social Futures Lead will report to the Head of Marketing and Communications. The successful candidate will help plan, manage and oversee all aspects of a digital marketing campaign to effectively promote the brand’s product. Their duties include planning a digital campaign, delegating responsibilities to the marketing team and measuring the performance analytics of a campaign.

What You'll Do:

• Social Media Marketing and Online Content


• Plan and execute across all social media and online marketing platforms, including SEO/SEM, marketing database, email, social media and display advertising campaigns.


• Handling strategic online content development and marketing initiatives


• Leading marketing campaigns from the idea stage through to their execution and implementation


• Monitoring and evaluating online media campaigns to keep them fresh and effective


• Directing the hiring of marketing and promotions staff and supervising their work


• Negotiating advertising contracts


• Working with other department heads and staff to discuss plans and marketing strategies


• Collaborating with finance staff to set and stay within budget


• Staying current with emerging opportunities in the digital marketing world


• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize the user experience


• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.


• Contents


• Development and applications of relevant content formats - audio, verbal, visual - on web, blog, and across social media platforms.


• Management, tracking and deployment of content on mobile, social and online channels.


• Develop annual Content Calendar for the Company


• Maintaining our social media presence across all digital channels


• Prepares annual event calendar.


• Develop a robust and effective execution roadmap for content requirements that assures a successful campaign internal and external.


• Management & Other Responsibilities:


• Support the activities of the Head of Marketing and Communications.

The main areas of focus are:

• Website


• Social media management and PPC advertising


• Strategy, analytics, administration and delivery


• Search Engine Optimization (SEO)


• Content creation


• Email marketing


• Graphic Design

Qualifications/Requirements:

• A minimum of BSc in any discipline and 5+ years of successful marketing communication experience or previous experience shows the use of skills necessary to execute this position successfully


• Proven experience creating targeted content is advantageous.


• Strong leadership skills and ability to thrive in a results-oriented environment


• An affinity for current digital technologies is essential


• Strong knowledge and proficiency in data software: Microsoft Office Suite (required), CRM (preferably Salesforce.com)


• Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgement, and diplomacy when interacting and/or negotiating with all levels of internal and external customers


• Strong organizational skills - attention to detail and Self-Motivator - willing to take the initiative


• BS/MS degree in marketing or a related field


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement


• You have strong expertise in managing relationships, networks, and teams that include a diverse group of people representative of the public and private sectors, community-based organizations, nonprofits, and civic leaders as well as program beneficiaries.