• Application Deadline:
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 year


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.


• Manage all social media accounts. 


• Come up with innovative and creative advertisement campaigns.


• Measure and report performance of all digital marketing campaigns.


• Create text, audio and video content for our platforms.


• Make graphics designs for our posts when necessary.


• Create and distribute weekly content in the form of newsletters, journal articles or blog articles.


• Communicating new company’s events, resources, to clients and prospective clients.


• Identify trends and insights, and optimize performance based on the insights.


• Brainstorm new and creative growth strategies.


• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements

• HND / B.Sc in Marketing or a related field.


• 1 year of proven working experience in digital marketing.


• Excellent verbal and written communication skills.


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.


• Experience with A/B and multivariate experiments.


• Solid knowledge of website analytics tools (e.g.:Google Analytics, etc).


• Experience in setting up and optimizing Google Adwords campaigns.


• Strong analytical skills and data-driven thinking.


• Ability to work under supervision and meet deadlines.


• Must have strong attention to detail, critical-thinker, problem-solver.


• Excellent interpersonal skills and strong experience with Social Media Management.


• Must have the ability to understand the algorithms as well as what the target audience wants to craft the right content and deliver it the right way.