Job Description
Job Purpose
- Responsible for the development of new products within the silver banking space.
- A key member of cross-functional product development teams that typically include engineers, researchers, technologists and representatives of marketing and finance departments.
- Liaises with different members of the development team to drive both new and existing projects forward.
Key Responsibilities / Accountabilities
Implement operating model and value proposition:
- Collaborates with the relevant stakeholders within the Bank to develop new products for the silver banking segment.
- Carries out extensive research to identify needs that new or improved products can fulfill in line with the Bank’s strategic objectives to drive product success via all channels.
- Responsible for the roll-out and implementation of new Silver Banking Products in conjunction with the relevant internal stakeholders.
- Carries out periodic market survey to ascertain how competitor’s offering or market changes are impacting on product performance.
- Develops schedules for each phase of Silver Banking products development and monitor progress against targets.
- Closely monitors Silver Banking Products, appraise market acceptance and use feedback to initiate product modifications and/or enhancements.
Measures:
- Achievement of the sales targets and profit.
- Performance of products
- Relevance and alignment of products to the demands of the market
Operational efficiency and effectiveness:
- Drives efficiency and effectiveness within the Products division by collaborating with the relevant internal stakeholders and staff to improve efficiency.
- Analyses MIS reports to identify relevant performance and local market data for planning, profitability and to assist management in decision making i.e. product portfolio analysis and optimization.
- Ensure the adherence to all internal risk related policies and guidelines.
Measures:
- Achievement of customer experience measurement targets.
- Delivery of Products projects in time, scope and budget.
- Adoption of product related changes
Products Growth:
- Contributes to the formulation, execution and measurement of transactional products (lending & deposits) in order to grow new business and share of wallet in the Product.
- Responsible for the performance of the Products in the Bank (i.e. monitors performance against targets; discusses variances; provides guidance and direction for suitable corrective action plans).
- Evaluates and decides, in conjunction with all relevant stakeholders, on campaigns and initiatives to be supported.
Measures:
- Achievement of the Bank’s Products sales targets
Customer Experience:
- Integrates and aligns with product offerings, IT, Operations, HR, and Sales Planning and Optimisation to ensure shared responsibility for sustainable business growth and staff/customer retention through service excellence and consistent customer experience.
- Integrates and addresses customer service experience of the banks products as per the value proposition.
- Before sign-off, reviews all changes impacting customers, and assesses their impact on customer experience.
Measures:
- Achievement on Net Promoter’s Scores
- High value customer retention
Legislative Compliance:
- Ensure adherence to governance and compliance in line with regulatory and bank policy
- Co-ordinates the Products strategy and activities to achieve and maintain the relevant legislative requirements
Measures:
- Achievement of customer experience measurement targets
- Satisfactory risk and compliance audit results
Minimum Qualifications and Experience
- First Degree (minimum of second class lower)
- Years: 3 - 4 years
- Experience Description: 4 years experience of which 3 years should be in the banking industry.