Develop marketing strategy for the business to increase visibility and profitability of the brand.
Developing and managing the marketing department's budget for business efficiency.
Generating new business leads by drafting of strategic proposals to pitch the business to other organization – B2B proposals to Hotels, Restaurants, Government agencies, Private corporations etc.,
Evaluating and optimizing marketing and pricing strategies for operational efficiency.
Representing the business as an ambassador at business meetings, workshops, seminars etc outside the company as required by Management.
Monitor google reviews as well as the website performance, ensuring price integrity etc.,
Ensure smooth relationship and effective vendor management
Develop processes and procedures regarding marketing activities of the business for a seamless
Overseeing marketing campaigns (branding, advertising, promotions) so as to increase brand awareness and market share through the lunching of innovative products.
Hiring and managing the performance of a more junior marketing team including the buyers, E-Commerce personnel’s (Graphic Artiste, E-Commerce Sales Attendant).
Oversee E-Commerce staffs in customer service management in online/offline services
Preparing and presenting quarterly and annual reports to senior management.
Researching and analyzing market trends and competitors.
Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
Negotiating and liaising with third-party marketing agencies.
Writing and delivering content and social media plans.
Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
Managing the design and production of promotional materials, such as flyers, websites and brochures.
Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals where required.