• Application Deadline:
• Position: Brand and Marketing Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Key Responsibilities

• Develop and implement comprehensive brand and marketing strategies that align with our overall business goals.


• Conduct market research and analyze industry trends to inform and improve our brand and marketing efforts.


• Lead the creation of various marketing materials, including but not limited to product brochures, company newsletters, and marketing campaigns.


• Develop and manage relationships with external partners, such as media outlets and social media influencers, to increase brand awareness and drive engagement.


• Work closely with cross-functional teams, including product development, sales, and customer service, to ensure consistency in messaging and branding across all touchpoints.


• Analyze and report on the effectiveness of marketing campaigns and make data-driven decisions to optimize performance.


• Stay updated on the latest industry trends and digital marketing techniques to bring the new opportunities and insights to the company.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.


• A minimum of 5 years of experience in a brand and marketing strategy role, with a proven track record of success.


• Strong analytical and problem-solving skills, with the ability to use data and research to inform decisions.


• Excellent communication and collaboration skills, with the ability to lead cross-functional teams.


• Strong project management skills and the ability to manage multiple projects simultaneously.


• Experience with digital marketing and social media platforms.


• Strong understanding of branding and brand identity development.