Job Description
Position Summary/Objectives:
- The Marketing and Communications Officer is responsible for initiating and managing the day-to- day marketing activities of the organization and long-term marketing strategy for the company, according to the approved marketing budget.
- The Marketing and Communications Officer takes care of brand marketing, trade marketing, direct marketing and social media communications.
- Marketing and Communications Officer uses market and customer research and analysis to direct the marketing plans.
- He or She tracks and analyzes the performance of direct marketing and advertising campaigns and ensures that all marketing materials are in line with the brand and corporate identity.