• Application Deadline:
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

About the Role

• As a Digital Marketing Specialist, you are expected to develop and implement digital marketing strategies to increase web traffic, brand awareness, drive app downloads and encourage sign ups.


• In this capacity, you will play a part in driving the growth of our business by providing our audience with targeted campaigns in the acquisition, conversion and retention stage.

What You'll Do

• Develop lead generation strategy including SEO, email marketing, PPC, Paid Social, Organic social, and new marketing channels.


• Understand and articulate the buyers' journey across all segments


• Leverage marketing automation to create multi-segment to drive conversion


• Experiment with high-impact, low-cost digital channels to drive customer acquisition and retention


• Maximize website conversion rate through A/B testing of changes to landing structure, design, and content.


• Analyze industry trends, market conditions, and competitors' marketing tactics to identify new opportunities.


• Launch successful digital campaigns and track d campaign performance.


• Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximize ads performance.


• Contribute to service and procedure improvements.


• Coach and mentor other team members where necessary.


• Perform detailed keyword research.


• Plan, recommend and prepare digital marketing strategies for Kwik products.


• Identify critical conversion points and drop off points and optimized user funnels.


• Liaise with head of digital throughout active campaigns.


• All other tasks assigned by your line manager.

What You'll Bring

• BA / B.Sc Degree or equivalent practical experience


• 3+ years experience in lead generation, digital marketing, or running PPC campaigns for B2B products


• Knowledge of marketing automation systems: HubSpot, Mailchimp, etc.


• Proven, hands-on experience deploying, managing, and optimizing ad campaigns


• A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI


• Strong analytical skills, with a data-driven, results-oriented approach


• Excellent writing, verbal and research skills


• Experience in understanding audience behaviour.


• Ease of use of Microsoft Office and a variety of tech platforms


• Team player with a can-do spirit


• Digital Marketing Agency experience is a plus.

Who You Are:

• You must be driven, adaptable, detailed, creative and curious.


• A strategic mind and researcher with great work ethics.


• A fast learner that is knowledgeable about the company's products.


• You must have the capability to work in a fast-paced environment, be resolutive and self-motivated.


• You are tech savvy and feel comfortable using technology on a daily basis.

Life at Kwik

• Join a diverse, passionate & driven team of all backgrounds


• Casual work environment


• Health Benefits


• Competitive salary.