• Application Deadline: Fri, 10 Feb 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Maintain and grow our social media presence across all digital channels including: Facebook, Instagram and LinkedIn


• Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Write and dispatch email marketing campaigns


• Identify trends and insights, and optimize spend and performance based on the insights


• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums


• Manage the contact database and assist with lead generation activities


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Research advertising trends


• Decide on appropriate placement of ads


• Determine what content will reach customers


• Develop projects to create content


• Strategic content creation for conversion


• Collaborate with agencies and other vendor partners.

Skills and Qualifications

Candidates should have the following:

• HND / B.Sc.qualification in Marketing or related fields


• A minimum of 2 years’ experience in a digital marketing or advertising position


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.


• Experience in optimizing websites and user funnels.


• Experience with A/B and multivariate experiments.


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).


• Working knowledge of ad serving tools (e.g., DART, Atlas).


• Experience in setting up and optimizing Google Adwords campaigns.


• Strong analytical skills and data-driven thinking.


• Up-to-date with the latest trends and best practices in online marketing and measurement.


• Passion for the role


• Good listening skills


• Highly creative with excellent analytical abilities


• Outstanding communication and interpersonal skills


• Up-to-date on the latest trends and technologies in digital marketing.