• Application Deadline: Wed, 15 Feb 2023 00:00:00 GMT
• Position: Brand and Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Job Brief

• We are looking for an experienced Brand and Marketing Manager who will be responsible for promoting and efficiently managing the Company’s brand and marketing functions.


• S/he is to ensure that the company surpasses its brand and marketing goals.

Responsibilities

• Developing, managing and executing all marketing activities for the company


• Creating the marketing strategy for the company in line with its strategic goals and objectives.


• Analyze brand positioning and consumer insights


• Co-ordinate marketing campaigns and some sales activities


• Support Sales & Retail teams with merchandising materials, flyers, roller banner, digital selling tools etc.


• Oversee the company’s marketing budget.


• Creation and publication of all marketing materials in line with marketing plans.


• Plan and implement promotional campaigns.


• Manage and improve lead generation campaigns, measuring results.


• Responsible for brand management and corporate identity


• Monitor and report on effectiveness of marketing communications efforts


• Conduct business review meetings with key stakeholders to track business planning


• Foster relationship and growth between the company and Key Accounts, as well as address complaints and areas for improvement.


• Work closely with design agencies and assist with marketing communication materials.


• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.


• Ensure all events and sponsorship activities represent the brand in accordance with company policies


• Oversee social media accounts and ensure brand consistency


• Measure and report performance of all marketing campaigns, and assess ROI and KPIs


• Supervise content deployment on all social media platforms


• Supervise coverage of all Promotions, Campaigns, NPD, Events & Activations.


• Supervise the upload of articles and ensure that the company pages gain or exceed the set number of followers, likes, post, traffics among others


• Track all activities on the Company social media pages


• Perform other duties as may be assigned to you.

Requirements and Skills

• Minimum of a First Degree from an accredited University


• Relevant professional certifications and training is an added advantage


• Minimum of 4 years relevant work experience


• Ability to create brand and marketing strategies and communicate recommendations to executives


• Experience in identifying target audiences and using effective campaigns


• Excellent analytical skills


• In-depth understanding of brands and marketing trends


• Highly creative and able to produce innovative and original ideas


• Team working skills


• Ability to manage and allocate budgets


• Excellent written and verbal communication skills


• Understanding of market research


• Time and project management skills


• Ability to think strategically and come up with excellent campaigns.