Brand Marketing Specialist at Green Africa

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
3399
Job Views
136

Job Description



Job Role



  • Plan and execute strategic approach to brand marketing for Green Africa.

  • Propose and execute faced-to-face brand experiential ideas in line with Green Africa’s standards to increase brand awareness/affinity

  • Translate company business objectives into creative and executable corporate communications strategies and programs

  • Respond to requests for information release or press conference from the media or designating a spokesperson or source of information

  • Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the Green Africa’s activities, products and services

  • Ensure brand presence in both online and offline channels with the use of Digital Marketing and Offline Marketing

  • Participate in organizing promotional events to positively represent the company.

  • Demonstrate strong judgment in understanding key trends and news elements to develop a successful PR program with proactive and responsive media relations activities

  • Prepare periodic competitive reports and analysis.

  • Liaise with partner agencies (Creative, Public Relations, Media e.t.c.) or vendors to execute promotional events, campaigns and company branded merchandise.


Qualifications



  • Bachelor's Degree in Business Administration, Marketing, communications, or a related field

  • Proven experience in Marketing,or similar role

  • Ability to conduct market analysis, knowledge of data collection and analytical tools (spreadsheets, charts e.t.c).

  • Proven experience in Email Marketing and Content Creation

  • Exceptional Communication and Writing skills

  • Project Management skills.

  • Proficiency in Microsoft Office

  • Extensive knowledge and use of all social media platforms.

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