Plan and execute strategic approach to brand marketing for Green Africa.
Propose and execute faced-to-face brand experiential ideas in line with Green Africa’s standards to increase brand awareness/affinity
Translate company business objectives into creative and executable corporate communications strategies and programs
Respond to requests for information release or press conference from the media or designating a spokesperson or source of information
Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the Green Africa’s activities, products and services
Ensure brand presence in both online and offline channels with the use of Digital Marketing and Offline Marketing
Participate in organizing promotional events to positively represent the company.
Demonstrate strong judgment in understanding key trends and news elements to develop a successful PR program with proactive and responsive media relations activities
Prepare periodic competitive reports and analysis.
Liaise with partner agencies (Creative, Public Relations, Media e.t.c.) or vendors to execute promotional events, campaigns and company branded merchandise.
Qualifications
Bachelor's Degree in Business Administration, Marketing, communications, or a related field
Proven experience in Marketing,or similar role
Ability to conduct market analysis, knowledge of data collection and analytical tools (spreadsheets, charts e.t.c).
Proven experience in Email Marketing and Content Creation
Exceptional Communication and Writing skills
Project Management skills.
Proficiency in Microsoft Office
Extensive knowledge and use of all social media platforms.