Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
34005
Job Views
110

Job Description




  • Study company products and translate technical details into benefits for the user. 

  • Be the custodian of customer education by providing timely and easy to understand product updates and messaging. 

  • Managing digital onboarding flow for users, to move them through different funnel stages. 

  • Building a loyal community across user categories. 

  • Owning our existing direct-to-customer channels and finding new ways to engage customers. 

  • Follow and analyze market trends to position and provide feedback to the Product. 

  • Develop product marketing strategies (digital advertising, product launching) to extend organic and paid adoption by users. 

  • Craft compelling messages across marketing channels (landing pages, ad campaigns).

  • Work with various teams (design, content, acquisition, product, sales) to implement strategies.

  • Test marketing product features and email marketing campaigns to find the best congruence. 

  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers.


About you



  • Proven experience as a Product marketer, performance marketer or similar role.

  • Background in marketing strategy and CRM marketing. 

  • Experience in market analysis.

  • Experience with email marketing campaigns and proven funnel results. 

  • Familiar with product marketing tactics (e.g. integrated marketing campaigns).

  • Working knowledge of web analytics tools (Google Analytics, WebTrends).

  • Excellent communication skills.

  • Keen eye for detail, analytical mind and strong quantitative skills.

  • BSc/BA in Marketing, Communications or similar field.


What we offer



  • Inspiring culture and people who work based on our EPIC values.

  • Opportunity to work with the brightest minds.

  • Focus on Mental and Physical health - health insurance, gym & spa sessions, and therapy sessions.

  • In-office lunch.

  • Paid annual leave.

  • Hybrid working arrangements.

  • Career growth.

  • Pension.


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