• Application Deadline:
• Position: Senior Customer Marketing Manager


• Job Type Remote


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Customer Care  , Sales / Marketing / Retail / Business Development 
  

Description

• The Senior Customer Marketing Manager’s mission is to design and implement high-performance customer growth programs to ensure that we can retain, grow and expand our existing customer base.


• You will work closely with customer success, account management, customer experience manager as well as product marketing manager to develop a customer segmentation strategy.


• You will be responsible for building and developing upsell/cross-sell programs as well as referral programs in collaboration with the customer success team.


• You will be responsible for increasing ARPU (Average Revenue Per User) alongside our account management team and enabling customer self-service through automation programs, based on our customer segmentation strategy.


• The ideal candidate is obsessed with the customer experience and the ability to take action and build out programs based on customer data and insights.


• You will work to stay updated on the latest customer marketing approaches and love collaborating cross-functionally to help customers find differentiated value in our products.

Responsibilities

• Collaborate with customer success, product, and marketing teams to understand growth priorities and potential.


• Gain insights on existing customer base through analysis and segmentation


• Work closely with account management to design customer retention activities that increase adoption, reduce churn.


• Turn a wealth of data into simple, actionable insights and campaigns


• Ensure accurate and timely tracking of each campaign KPI.


• Take part in customer calls to better our customer marketing programs.


• Analyse customer data to identify frictions throughout the customer journey and develop programs in collaboration with sales and customer success teams to reduce friction and improve adoption.


• Identify upsell and cross-sell opportunities and develop marketing programs to drive pipeline.


• Identify happy moments and initiate referral programs.

Requirements

• 3+ years experience working in B2B/B2C tech business with large customer bases.


• Strong background in customer engagement and retention strategies.


• Clearly demonstrated business acumen and ability to drive growth.


• Experience with CRM and marketing automation platforms.


• Strong analytical skills with hands-on experience in marketing analytics


• Experience with statistical analysis is a plus.


• Have a start-up mentality, committed to excel with energy and endurance


• Have strategic initiative that others relate to.


• Have superior organisational skills, prioritise ruthlessly.


• Work with cross-functional teams, high integrity and great follow-through on tasks


• Be flexible, fearless and excited to help build something awesome and share it with the world.

Benefits

• Join a market leader within the Insurance space


• Attractive Salary & benefits


• Unlimited leave days


• Fantastic work culture


• Work and learn from some of the best in the industry


• Great work-life balance