Job Description
Duties and Responsibilities
- To formulate brand plan and propose various marketing strategies in accordance to corporate policy for hospital brand.
- Implementing business development strategies that meet overall organizational goals to plan various activities as per the phase-wise business development strategic plans.
- To execute the various activities planned as per the phase-wise business development plans for example, Workshops Camps, Patient Education Program, Life – Style Management Program Etc.
- Assessing strategic partnership opportunities for marketing initiatives.
- Liaising and collaborating with relevant stakeholders in the industry for improved patients care management.
- Overseeing the marketing department’s individual projects
- Liaising between the marketing department and upper leadership
- Managing relationships with the media and the wider community
- Creating a communication plan to be used across all marketing and PR
- Evaluating the effectiveness of old marketing programs and the viability of new ones
- To carry out research activity related to marketing plan evolved.
- To explore newer geographical area new markets, for customer target for hospital.
- To explore new product feasibility for business plan.
- To do regular fieldwork to understand and develop sound marketing plan.
- Monthly detailed report of the activity should be submitted to the management
- Weekly progress report should be submitted in brief to management about the activities assigned.
Requirement
- Candidates should possess a Bachelor's Degree qualification.