• Application Deadline: Fri, 17 Feb 2023 00:00:00 GMT
• Position: DBA Marketing Manager


• Job Type Full Time


• Qualification MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Include but are not limited to the following:

• Develop and implement a DBA marketing and admission strategy to attract quality candidates across gender and diverse industry sectors, disciplines, and backgrounds.


• Formulate and implement an integrated marketing strategy to strengthen the DBA as a premium brand.


• Develop sales prospect profile/persona/composite templates to aid the targeting of candidates.


• Deploy web strategies, paid searches, email campaigns, and innovative social media to increase admission success.


• Provide advice on the branding of DBA brochures, flyers, and other marketing communications materials.


• Plan and execute digital marketing schemes and campaigns including SEO/SEM, marketing database, email, social media, etc.


• Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.


• Build, improve and maintain professional relationships with existing and prospective students and other stakeholders to sustain an admission pipeline


• Ensure the School is communicating the right message to attract prospective students and also, to retain the existing ones.


• Collate and analyze data to evaluate the DBA marketing efforts to improve brand marketing, visibility and coverage for decision-making.


• Monitor the activities of competitors especially foreign Business Schools domiciled in Nigeria and align admission practices to trends.


• Develop long-range organizational and promotional/marketing plans (print, electronic, and other medium) for programs and initiatives to support and promote our institution’s admissions processes and practice.


• Act as the first point of contact and provide expert advice to applicants on admission processes.


• Provide leadership in positioning PAU DBA admission in the marketplace to expand visibility to attract and enroll a diverse student body.


• Develop annual targets and projections for DBA admission activities for use in budgetary projections


• Any other specific duty to be assigned by the DBA Director from time to time.

REQUIRED SKILLS

• Project Planning and organization


• Strong interpersonal/human relations


• Excellent time management


• Excellent oral and written communication


• Strong public speaking and influencing capabilities


• Flexibility in work schedule


• Integrity, reliability, and confidentiality


• Knowledge of tertiary education policies and procedures in Nigeria and globally


• Financial/budget reports


• Experience in sales or marketing


• Microsoft Office Suites


• PR, branding, and integrated marketing


• Enrollment planning, demographics and admission

QUALIFICATIONS 

• Minimum of Master in Business Administration

EXPERIENCE

• Minimum of 5 years in Sales and Marketing position.


• Experience in Service Marketing, Business Development, Consulting, or Project Management