• Application Deadline: Mon, 6 Feb 2023 00:00:00 GMT
• Position: Marketing Manager (Fragrance)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• The Marketing Manager (Fragrance) manages the day to day marketing activities of the organisation and long term marketing strategy for the company. Job duties are but not limited to;

Responsibilities

• Prepare, implement, marketing plan, programme and budget both short and long range to ensure profitable growth


• Formulate and execute category brands and portfolio strategy for both new and existing products


• Execute all communication initiatives


• Collaborates with the MD in establishing and recommending the most realistic sales goals for the company.


• Manages an assigned geographic sales area or product line to maximize sales revenues and meet corporate objectives.


• Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.


• Handling all activations (street activation, social media activation, billboards etc)


• Digital marketing


• B2B experience


• Handling deals with local agencies


• Work with communication agencies, associates, consultants and all external and internal stake holders to deliver the right marketing mix to consumers/shoppers in keeping with the organizational goal


• Lead ideation and innovation effort that meets business and brand objectives.


• Lead all consumer/shoppers and market research initiatives


• Analyse consumer trend, category and market dynamics, internal data and competitive intelligence thereby influencing organization and category strategy


• Develop deep understanding of consumer/shopper motivation and reflect this in all products communication that emanates from the company


• To be responsible for developing and maintaining sales and marketing strategies to meet agreed company objectives.


• To evaluate customer research, market conditions, competitor data and implement marketing and sales plan alterations as needed.

Requirements

• HND / BSc in relevant discipline


• 5-6 years working experience in the Beauty and fragrance Industry.


• B2B experience


• Digital Marketing experience


• Proximity to Festac is an added advantage


• Effective organisational skills


• Team working skills


• Interpersonal skill