Job Description
Duties & Responsibilities
- Develop, implement and maintain effective communication strategy based on company target audience and objectives
- Analyze effectiveness of strategy and prepare corresponding reports
- Ensuring that all communication and marketing content aligns with the company's brand identity and message
- Create and plan public relations strategies and campaigns when need arises
- Coordinating publicity events and the production of respective onsite materials and branding as required
- Develop and manage competitions and campaigns that promote organization, brand, products and/or services
- Oversee the creation, editing, scheduling and distribution of content that communicates the organization's culture, brand identity, values, activities, products and/or services
- Liaise with other departments to develop, edit and quality control content for publication
- Oversee the development and maintain a media library for use across all communication platforms
- Staying up-to-date with the latest trends and technologies that can be used to strengthen communication strategies
- Oversee the Managing of audience engagement, feedback and comments across all platforms
- Maintain records of media coverage and user generated content, and collating analytics and metrics
- Develop and record performance indicators to monitor and evaluate the impact of our communications activities
- Creating and maintaining effective relationships with media actors
- Oversee the Maintain and create a database of respective media actors
- Seek opportunities to enhance the reputation of the brand (attending press engagements, responding to media inquiries)
- Support Marketing, PR and Advertising Consultants
- Other communications duties as required by Management
WORK CYCLE
- Monday – Friday (9:00am – 5:00pm)
- Out of town travel may arise
Weekends as the need arises:
Transportation reimbursement
Not more than two weekends in a row