Digital Marketer at Mactavis Technologies Ltd

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
34856
Job Views
158

Job Description



Job Summary


We are looking for a Digital Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital channels.


Employment Type: Full Time (Hybrid)


Experience Level: Intermediate


Minimum Qualification: Bachelor’s degree in Marketing or related field


Remuneration: NGN80,000


Responsibilities



  • Plan and execute digital marketing campaigns

  • Find and target audiences

  • Grow and maintain our social media presence

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Monitor, analyze, and report effectiveness of all digital marketing campaigns

  • Brainstorm new and creative growth strategies

  • Collaborate with internal project teams to create written content for web and mobile applications and websites

  • Creation of blog posts and white papers

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


Requirements and Skills



  • 2-3 years’ proven experience as a content/digital marketer

  • Excellent content creation, communication, and organizational skills

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Demonstrable experience with SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement


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