Job Description
Job Summary
We are looking for a Digital Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Employment Type: Full Time (Hybrid)
Experience Level: Intermediate
Minimum Qualification: Bachelor’s degree in Marketing or related field
Remuneration: NGN80,000
Responsibilities
- Plan and execute digital marketing campaigns
- Find and target audiences
- Grow and maintain our social media presence
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Monitor, analyze, and report effectiveness of all digital marketing campaigns
- Brainstorm new and creative growth strategies
- Collaborate with internal project teams to create written content for web and mobile applications and websites
- Creation of blog posts and white papers
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Requirements and Skills
- 2-3 years’ proven experience as a content/digital marketer
- Excellent content creation, communication, and organizational skills
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Demonstrable experience with SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement