• Application Deadline:
• Position: Digital Marketing Executive (Female)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 4 years


• Location Lagos


• City Surulere


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence across all digital channels


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and Skills

• HND or B.Sc in Marketing or a related field.


• 2 - 4 years of experience in content marketing, strategy development and digital advertising.


• Preferably female for gender balance


• Ability to use design software and have perfect English grammar and pronunciation.


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Experience in setting up and optimizing Google Adwords campaigns


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement.


• Preferably female for gender balance.