Marketing Executive at Prospa Inc

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
35328
Job Views
123

Job Description



Responsibilities

What you’ll do:



  • Manage and contribute to the execution of day-to-day marketing deliverables & deadlines.

  • Execute overall marketing strategies including but not limited to; performance analysis, ROI, competitive analysis

  • Manage and work with the marketing team to execute deliverables.

  • Ensure that marketing operations, branding, communications are unified and reflect the business tone of voice.

  • Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.

  • Establish and improve the position of our products within the market.

  • Work with the team to prioritize and implement marketing and revenue growth efforts - establish a growth mindset and build a data-driven culture in the marketing team.

  • Implement strategic development for all marketing activities and manage all marketing channels.

  • Manage and build a customer CRM/leads database.

  • Build relationships and coordinate with external partners and agencies


Requirements

What you’ll need:



  • 5+ years experience working in marketing with at least 3 years experience leading a team

  • A Bachelor's Degree from a reputable educational institution (a degree in a marketing discipline is preferred)

  • Proven experience working in a fintech start-up or banking & finance environment

  • Significant experience in driving customer adoption, user acquisition and growth experience with consumer facing digital products and services.

  • Ability to fully understand our product and our target audience.

  • Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.

  • Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.

  • Excellent communication and creative problem solving skills.

  • Ability to multitask, be proactive and prioritize tasks as needed.

  • High performance and growth mindset at the forefront of everything you do.


Good to have:



  • Agile environment experience

  • Experience working with CRM tools

  • Digital marketing experience and knowledge of good SEO practice

  • B2B marketing experience

  • copywriting skills

  • Email marketing/lead generation

  • Social media

  • Event planning/project coordination


Benefits

Here’s just some of our perks:



  • Competitive Salary

  • Medical cover

  • Paid time off (leave days)

  • Work tools

  • We invest in our employees through career development & opportunities


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