Job Description
Customer Experience Strategy
- Drive and own the customer experience strategy and execution roadmap covering all relevant functions; govern the end-to-end strategy to ensure accountability for results
- Provide subject-matter expertise on leading practice frameworks for understanding customer engagement and behavior (segmentation, cohort modelling, behavior analysis etc)
- Ensure the delivery of excellent customer experience in accordance with the company’s vision and leading practices, across its various channels
- Apply design thinking in mapping and creating seamless customer journeys across the sales channels
- Establish metrics for defining the relationship with the customer
Customer Insights and Analytics
- Lead the review, research, analysis, and comparison of competitive landscape, leading practices, and drivers of customer experience industry
- Ensure in-depth complaint analysis and root-cause resolution efforts to help identify opportunities that bring substantial improvements to customer experience by reducing drivers of complaints across products, processes, and policies
- Proactively collect and analyze the Voice of the Customer (real-time, surveys, social media, interactive sessions etc) and provide useful information to the market intelligence department for analysis and inference
- Liaise with other customer-facing functions to obtain and provide information on customers
- Manage third-party agencies to run customer surveys/research if required
Customer-centric Culture
- Foster and work with all department leaders to promote a customer-focused culture within the organisation
- Conduct periodic and unscheduled visits to SIMS outlets to ensure compliance with service charter
- Drive accountability for customer experience across the organisation; develop experience KPIs across all levels of leadership
Call Centre Operations
- Develop and drive the implementation of programmes or initiatives for customer relations and call centre operations
- Approve schedules for call centre staffing/ work shifts to ensure adequate number of officers on a continuous basis to attend to customers’ enquiries and complaints
- Conduct periodic audits of call centre operations to ensure continuous efficiency in service delivery Capacity Building
- Ensure continuous training of customer service representatives to ensure quality and timely delivery Customer Issues Resolution
- Ensure that customer queries and complaints across all platforms (telephone, website, and social media) are logged and addressed effectively and in a timely manner
- Institute relevant systems to support the customer service framework and ensure timely resolution of complaints or enquiries from customers
- Coordinate the provision of customers concerns to sales executives in relevant locations and follow up to ensure resolution and customer satisfaction
- Escalate unresolved issues to the relevant head of department or Chief Marketing Officer as appropriate and follow-up to ensure proper resolution
Others
- Provide advice on where to make investment decisions that will give the highest customer impact
- Prepare periodic activity reports for the attention of the Chief Marketing Officer, highlighting improvement opportunities resulting from customer engagement
- Be an ambassador of the organisation’s values of customer centricity, integrity, innovation, positivity, and passion
- Perform any other duties assigned by the Chief Marketing Officer
Requirements
- The requirements listed below are representative of the Knowledge, Skill and/or ability required to perform this job satisfactorily
- Bachelor’s degree or its equivalent in sales, marketing, business administration or related discipline
- 10+ years relevant experience in customer experience management
- Proven experience designing and delivering human centered experiences
- Relevant experience leading customer experience transformation initiatives
- A good understanding of CX leading practices
- Thorough understanding of qualitative and quantitative research, journey design and agile methodologies
- Good experience with all aspects of Net Promoter Score metric, calculations and reporting including tNPS and rNPS
- Experience or exposure to analytical tools such as Power BI, Tableau
- Proven leadership/supervisory and people management skills
- Strong negotiation and relationship management skills with ability to create support and buy-in across a wide range of stakeholders
- Excellent analytical and problem-solving skills