• Application Deadline:
• Position: Africa Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Objectives of this Role

• Build and develop the Hantec Markets brand in Africa, forming alliances and partnerships as necessary.


• Create, refine, and execute media strategies and plans to achieve growth and revenue targets.


• Working in conjunction with the global marketing team, developing affiliate campaigns.


• Devise and execute brand campaigns – outdoor, press, TV/Radio.


• Drive and maintain ‘influencer’ marketing across Africa.


• Devise and execute lead generation campaigns from start to finish, leveraging internal support and driving collaboration with our London Headquarters and other global offices.


• Analyse customer insights, monthly trading volume, client trends (active versus inactive accounts), market analysis, and marketing best practices to build successful strategies and campaigns.


• Partner with our creative team in Nigeria, London, and Dubai, to plan and devise Africa specific marketing collaterals - emails, banners, social media ads.


• Maintain relationships with key marketing partners to ensure Hantec Markets achieves maximum share of voice.


• Lead performance marketing, design, test and evolve lead nurturing tactics across Africa.

Daily and Monthly Responsibilities

• Working in partnership with the creative teams in Nigeria, London and Dubai, developing creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets specific to Africa.


• Conceptualise and execute on multi-channel Africa campaigns ensuring the alignment of communications and messaging across all channels.


• Manage content and updates for customers and internal touch points, participation in events, documenting business processes, and providing additional sales support as and when required.


• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.


• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.


• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.


• Develop and maintain relationships with key local marketing partners to ensure Hantec Markets achieves maximum share of voice.

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field from a UK/US/European University.


• Excellent written and verbal communication skills.


• Proven experience in developing marketing plans and campaigns.


• Strong project management, multitasking, and decision-making skills.


• Metrics-driven marketing mind with eye for creativity.


• Experience with marketing automation and CRM tools.


• Experience of marketing in Africa.


• Proficiency with online marketing and social media strategy.