• Application Deadline:
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.


• Design, build and maintain our social media presence.


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).


• Identify trends and insights, and optimize spend and performance based on the insights.


• Brainstorm new and creative growth strategies.


• Plan, execute, and measure experiments and conversion tests.


• Collaborate with internal teams to create landing pages and optimize user experience.


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.


• Collaborate with agencies and other vendor partners.


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

QUALIFICATION:

• Bachelor’s Degree in IT related course/Business Management/ Sales/ Marketing or any other relevant field


• Minimum of 3 years relevant experience in digital marketing.


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Strong client relationship management skills


• Experience in optimizing landing pages and user funnels.


• Working knowledge of ad serving tools


• Experience in setting up and optimizing Google Adwords campaigns


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement


• Strong Content creation and copy righting skills


• Graphic designing skills is also an added advantage