Job Description
- Application Deadline:
- Position: Brand Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Lagos
- Job Field
Job Objective
- Responsible for coordinating the brand’s activities - sales, advertising, promotion, marketing research and distribution.
- Accountable for delivering the brand’s profit, volume and market share objectives.
Duties & Responsibilities
- Formulate the brand’s long-term strategy to effectively reach customers
- Oversees the brand’s marketing life cycle
- Manages day-to-day progress of product marketing planning and execution
- Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand
- Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
- Conducts market research and identifies and tracks market trends
- Define and manage the brand’s advertising and promotion strategies
- Closely monitor and analyze sales volumes, market share trends and competitive activity
- Provide monthly product updates to management.
Minimum Education Qualifications
- A Bachelor's Degree in any Business related discipline.
Required Experience:
- Minimum of 3 - 5 years’ field experience in product management, brand advertising and/or marketing.
Required Competencies
Knowledge:
- Sales and marketing
- Customer service
- Communications and media
- Public relations.
Skills:
- Communication skills
- Interpersonal skills
- Negotiation skills
- IT skills
- Execution.