Job Description
Key Responsibilities
- Market Understanding
- Research and understand the Local and Regional Brand Objectives, strategies and plans;
- Research and understand the identified areas in the region that the Company can market & distribute to, and keep up to date with additional regions that may be included in the future;
- Research and understand the Regulatory Requirements of all territories within the region to facilitate new business opportunities and Business Expansion in the Regions;
- Research, understand and gain competitor information files, competitor trade activities & pricing analyses;
- Research, establish liaison, conduct business reviews and recommend Distributor Shortlist;
- Liaise with Regional Distributors
- Engage Regional Distributors on agreed Terms of Reference;
- Serve as Liaison between Distributor and Company ensuring orders, shipments and issues resolution are timely;
- Suggest areas of the Regional business model that can be improved and recommend solutions
- Growth & Management of Brand Portfolio
- Responsible for the growth of the brands in the Region;
- Assist in developing the annual brand plan aligned to the Market requirements complete with market objectives and strategies in support of budget achievement;
- Look for new opportunities and sales channels for growth;
- Contribute to the competitive differentiation and positioning of company's brands in the Region;
- Assist in the creation of marketing plans by Regions
- Develop, submit and present monthly reports on activities, achievement of objectives and plans in the region
- Tender Management
- Relationship building with key stakeholders in the Region e.g. government, MDAs;
- Assist Regional Sales Managers with the preparation and submission of the Tender package;
- Relationship building with decision makers in the Region to secure purchase orders;
- Serve as liaison between Company & Local and Regional Contacts providing feedback regarding Purchase Orders & resolution of any issues.
Desired Experience & Requirements
- A Bachelor’s Degree or equivalent in Marketing or business management
- Minimum of 2 years’ experience in a similar position
- Experience in identifying target audiences and support in developing effective campaigns
- Proficient in Word, Excel, Outlook, and PowerPoint;
- Excellent communication and interpersonal skills.
- A critical thinker with good presentation skills.
- Good understanding of research methods and data analysis