• Application Deadline:
• Position: Research and Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience


• Location Lagos


• Job Field Data Science / Research  , Media / Advertising / Branding 
  

ESSENTIAL DUTIES/KEY JOB ROLES AND RESPONSIBILITIES

• General marketing administration including reporting and analysis.


• Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through data analysis.


• Proactively identify automation opportunities and recommend process improvements to improve system efficiencies.


• Compile, manage and maintain detailed data on all executive education programmes to support the department’s marketing efforts.


• Based on data, identify trends, evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.


• Provide analytical support to Key Account Managers in tracking the evolution of consumer needs by monitoring industry trends, researching, and analyzing programmes on an ongoing basis.


• Develop and execute digital marketing plans, develop branding materials, and conduct market research.


• Maintain the department’s pages on the company website to always have current and relevant information on all programmess and seminars.


• Devising strategies to drive and track online traffic to the company website and provide internal reports regularly.


• Developing and managing digital marketing campaigns


• Utilising a range of techniques including and not limited to paid search, SEO and PPC


• Developing and managing social media strategy and engagements


• Manage and upload content on the website.


• Promote company’s product and services in the digital space.


• Evaluating customer research, market conditions and competitor data

KEY PERFORMANCE INDICATORS

• Ability to share insights from data to various teams.


• Ability to identify new marketing channels and grow marketing engagements across digital and traditional channels.

PERSONAL QUALITIES AND BASIC SKILLS REQUIRED

• Must possess computer skills, including, but not limited to Microsoft Office Suite.


• Data analysis skills using Microsoft Excel


• Must understand and be proficient in PPC advertising, Search Engine Optimization, Email marketing, Social Media Marketing, Content Management System, CRM/Retention Marketing, Web analytics.


• Must be a strategic and critical thinker and possess the ability to support strategic planning and execution for marketing activities.

QUALIFICATIONS

• Good first degree from a reputable tertiary institution. A master’s degree would be an added advantage.

EXPERIENCE

• Experience gained in research, data analysis, business development, SEO Management, strategic marketing management, email marketing, Google analytics or advertising will be an advantage.