• Application Deadline:
• Position: Content Partnerships Manager - Sports and Gaming (West Africa)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

In this role, the ideal candidate will be someone who enjoys working with creators and someone who enjoys managing identified key initiatives or programs that are globally/locally relevant. You will be someone that has a passion for sports, gaming, great content, an extensive understanding of both traditional and digital media, as well as TikTok's unique value proposition, and a proven background of working with relevant partners to find success and generate data-driven experiences.

Responsibilities:

• Manage a medium-sized portfolio of PGC/PUGC accounts for the Sports and Gaming content vertical in Sub-Saharan Africa, executing strategy by developing customized tactics that are aimed at content quality, publish quantity growth, and account growth.


• Identify, recruit, and onboard high potential creators public figures, and partners through engaging one-on-one communication via email and social media channels, as well as at live events, and manage day-to-day relationships with a portfolio of Sports and Gaming creators.


• Facilitate creating, planning, and executing Sports & Gaming creators, public figures, and partners-facing initiatives, programs, and events, including identifying new localized opportunities to increase engagement for all creators-related activities and partnerships.


• Responsible for the operational performance of Content Creators, and assisting their content performance on a daily basis vis a vis your day-to-day tasks such as partnership operations and activations, relationship maintenance, and educational material preparation.


• Lead on and Support local campaign setup, execution, reporting, and optimization to drive performance indicators in alignment with team objectives.


• Perform deep-dive analysis on creators' content performance, review data, and effectively implement strategy while identifying areas of success and needed improvement.


• Collaborate with regional cross-functional teams to optimize campaign integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.


• Closely monitor the sports and gaming landscape, supporting day-to-day partner management, developing narratives as well as tentpole strategic and cross-functional initiatives to ensure our partners are positioned for success and our users have access to the best local content and community possible.


• Project management and administration of day-to-day partnership activities and drive organic performance growth across Sports and Gaming creators, public figures, and partner accounts.

Qualifications

This role can be based in Nigeria or South Africa.

• Bachelor's Degree or above, with a minimum of 3+ years of work experience in sports/gaming-focused agency or ecosystem.


• Knowledge of the content partner Sports and Gaming landscape and video content platforms across Africa.


• Understanding of local content partner ecosystem industry.


• Deep understanding of the mobile ecosystem and, in particular, the sports and gaming space.


• Ownership to cover the whole partner and creator acquisition chain (pitch, acquisition, retention, partnership).


• Possess strong collaboration skills and you're able to work in a dynamic, exciting environment.


• Demonstrated organizational skills with the ability to handle multiple tasks simultaneously in a fast-paced environment.


• Strong communication and time management skills, creative and energetic.


• Experience with cross-functional communication and stakeholder management as this role also requires close cross-functional collaboration with colleagues and various TikTok teams around the world.


• Data analytics and reporting experience preferred.


• Experience with business development and content development business.


• Account management skills and time flexibility.


• Ability to execute strategies and plans according to management planning.

Additional Bonus Skills:

• Existing relationships with a strong network of Sports and Gaming creators, publishers, and public figures.


• Experience in sports management/sports events/sports landscape in Sub-Saharan Africa (talent management is a plus).