Content Marketing Executive at Fadac Resources

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
36861
Job Views
106

Job Description



Job Responsibilities:



  • Design, build and maintain our online community across all social media platforms and LinkedIn.

  • Write clear and error-free content for social media pages, blog posts, newsletters and press releases that reflects the company’s voice that converts as many followers as possible into loyal customers.

  • Develop and implement video marketing strategy for social media platforms involving industry professionals and other relevant stakeholders.

  • Interpret creative direction and propose engaging copy concepts and implement projects once they are approved.

  • Collaborate with the marketing team to brainstorm and develop a variety of marketing campaign collaterals and CTAs based on audience preference.

  • Create written pieces that are sharp, memorable, and effective at prompting readers to engage with it.

  • Perform research on current benchmark trends and audience preferences to inform your monthly concepts.

  • Design and implement social media strategy to align with business goals.

  • Remain abreast of changes to all pertinent social media applications.

  • Monitoring user engagement and escalate immediately when there are issues for quick resolve.

  • Engage and network with stakeholders and Industry professionals to build brand reputation.

  • Track and report the performance metric of all social media campaigns, including Influencer campaigns, social media contests, etc. (Including impressions, profile visits, reach, likes shares).


Job Requirements:



  • B.Sc in English, Communications, Marketing, Arts or any related field

  • 1-2 years of experience in copywriting and managing social media accounts.

  • Good video editing skills and familiarity with tools like In-stories, Mojo, In-shot etc.

  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)

  • Good content marketing skills

  • Social Media Savvy


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