• Application Deadline: Fri, 3 Mar 2023 00:00:00 GMT
• Position: Head of Marketing


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 8 - 10 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Objectives:

To provide strategic direction and leadership for all marketing activities, improve enrollment and student population at all campuses.

Responsibilities:

• Develop, implement, and evaluate marketing and communications strategies and programs designed to boost student population and brand visibility.


• Create a positive image and reputation for the organization by working with internal and external stakeholders.


• Serve as company representative at relevant social events, conventions, seminars, public lectures, and forums.


• Lead all Below the Line (BTL) activities.


• Participate in the development and implementation of all Above the Line (ATL) strategies.


• Maintain brand visibility through new, traditional and digital media.


• Lead the selection of PR/Digital/Research agencies.


• Help the organization to develop stories and brand presence, and convey them through new, digital and traditional media.


• Liaise with lead generation sources and platforms.


• Develop and execute lead conversion strategies to drive student enrolment.


• Oversee department members and ensure completion of tasks.


• Generation, analysis and submission of reports on marketing related activities and strategies.

Requirements;

• Bachelor’s degree in Mass Communication or any related discipline


• Requires 8 - 10 years experience in the Educational sector