• Application Deadline:
• Position: Product Marketing & Event Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

What you’ll do 

• Define and manage implementation of Qore's B2B marketing product strategy and develop business cases as required 


• Employ Agile methodologies to actively solicit client and market feedback to guide the product strategy 


• Manage a build/buy/partner approach to strategy execution 


• Inbound and Outbound Marketing -Create powerful messaging and collateral that highlights our product differentiation and market leadership to audiences ranging from developers to executives 


• Define and quantify the total addressable market for data processing and create metrics to track our progress in this market 


• Develop the sales tools that support the promotion and selling process of our products and services 


• Create and promote thought leadership to position the company and key representatives as industry experts 


• Create a scalable process to capture, organize, and update content created throughout the company and community (blog posts, demos, scripts,) for maximum reuse 


• Plan and manage events – product launches, hackathons etc.  


• Lead product launches and build go-to- market strategies across online and field sales channels 


• Identify opportunities to provide value and grow the business and work with cross-functional partners to implement those ideas 


• Drive product concept validation and customer segmentation to inform roadmap prioritization and go-to- market planning  


• Partner with sales and marketing teams to bring product narratives to life via integrated campaigns that drive pipeline and support revenue goals 


• Be an internal, and occasionally external, evangelist for our product and services 


• Lead online advertising campaigns that drive awareness and demand-generation campaigns 


• Create and manage budgets for the product 

Requirements

• A minimum of 3 years of experience in developing marketing campaigns is required and BS degree in marketing, business or technology field   


• Proven experience in marketing management fundamentals 


• Working knowledge of web analytics tools (Google Analytics, WebTrends) 


• Knowledge in Digital Marketing, Product Marketing, CRM systems and marketing automation 


• Demonstrable experience in launching new B2B products and solutions into vertical markets, preferably technology based and to global audiences 


• Experience in process driven environments following sound PMI/PMP, Agile methodologies is preferred 


• Collaborative and Courageous, Analytical, Creative, Action-oriented self-starter mindset 


• Excellent oral and written communication skills  


• Ability to work and thrive in a fast-paced, technology-focused organization  


• Effective time management skills and the ability to multi-task 


• Demonstrate a successful track record of innovative problem solving and leadership  


• Proven ability to passionately lead and motivate a team to achieve superior performance 


• Superior understanding of brand and consumer values  


• Strong interpersonal and team leadership  


• Inquisitive nature and ability to translate consumer attitudes and behaviors into hypothesis and business opportunities  


• Demonstrated leadership in delivering complex solutions for the business, consistently working ethically and with integrity is required  


• Demonstrated experience, and proven track record, of working across multiple brands and partners simultaneously to deliver a quality product on time/budget is preferred  


• Proven ability to effectively build and manage stakeholder relationships within and across departments and geographies is required