Digital Projects Executive at TOTAL

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
3720
Job Views
126

Job Description



Offer ID: 57148BR

Location: Churchgate St, Lagos

Branch: Marketing & Services

Employment Type: Regular position

Department: Information Systems, Research Innovation & Development


Job Description



  • Ensure that all digital channels are used to enhance business (cards, payment, e-commerce…)

  • To manage of digital systems and ensure processes continuity

  • Management of e-commerce partners

  • To propose digital innovation to improve retail business processes (Web based app, USSD, Wifi…)

  • Collate customer database to be able to push targeted offers

  • Develop and implement e-newsletters and other direct marketing campaigns to promote product awareness, encourage purchase and build customer loyalty.

  • Propose relevant content to increase online site traffic, search results and social media followership

  • Responsible for the Automation of relevant marketing processes to enhance service delivery.

  • Prepare monthly, quarterly and annual project reports of ongoing digital projects 

  • Creative design of marketing materials for internal and external marketing projects.


Context and Environment



  • Develop and successfully implement the company’s Digital roadmap/strategy for Sales and Marketing divisions and all other divisions  based on agreed KPIs, in line with the Group’s strategy while optimizing budgets.

  • Develop strategy and provide end-to-end project management for all digital projects for the Network Development  department in collaboration with relevant stakeholders.

  • Liaise with and monitor relevant third party agencies (creative, media, research) to ensure successful implementation of digital marketing projects using relevant tools (Google analytics, XITI, etc)

  • Manage SEO for site to improve search results and increase traffic.

  • Monitor developing digital marketing trends, evaluate business opportunities and recommends new initiatives.

  • Ensure growth and customer engagement on the company’s social media platforms and all electronic channels.

  • Manage customer engagement channels and ensure achievement of customer data collection targets.


Candidates Profile



  • B.Sc / HND  in Computer Science, Digital Marketing or relevant field

  • At least three (3) years experience managing digital projects

  • Hands on experience with project management software, like MS Project, etc.

  • Familiarity with Content Management systems and HTML/CSS

  • Understanding of SEO and Google Analytics

  • Knowledge and skill of basic graphics design software (Adobe Photoshop, etc)

  • Solid technical background with an ability to address accessibility and compatibility issues

  • Excellent organization and time management skills

  • Communication and team management skills

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