• Application Deadline: Mon, 20 Mar 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Duties and Responsibilities

What the job involves:

• Responsible for developing strong and innovative digital marketing strategies to generate interest in company products and services.


• Develop and maintain written, graphic and video content via marketing technologies and social media.


• Develop and implement SEO and PPC strategies


• Create and manage link building strategies, content marketing strategies, and social media presence


• Innovate and present new marketing platforms and strategies


• Develop engaging online content (clickbait, forums, videos, graphics, blogs)


• Forecast marketing campaign growth and ROI for marketing campaigns


• Manage email and social media marketing campaigns


• Hiring of third party graphic designers, web designers, videographers to create unique and engaging content.


• Create and execute marketing automation campaigns and workflows across platforms, and testing performance.


• Design and optimising landing pages and user funnels


• Manage lead generation and lead nurturing, create lead scoring rules to drive conversations, and handle customer segmentation and targeting


• Develop and execute automated marketing campaigns using our marketing automation platform (such as Marketo, Hubspot, Pardot, LeadzConnect etc.) to generate leads, increase engagement, and improve conversion rates.


• Manage our CRM system to optimize lead management, segmentation, and reporting.


• Implement and execute effective SEO strategies to increase organic traffic, improve search engine rankings, and enhance website performance.


• Collaborate with the marketing team to develop, plan and execute campaigns and initiatives, including email campaigns, webinars, events, and social media marketing.


• Monitor and analyze the performance of campaigns and provide recommendations to optimize results.


• Build and maintain relationships with internal and external stakeholders to ensure successful collaboration on projects and campaigns.


• Keep up-to-date with industry trends, best practices, and tools related to marketing automation, CRM, and SEO.


• Develop and execute successful SEM and PPC campaigns, ensuring optimal ROI and conversion rates.


• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Requirements

• BSc / MSc Degree in Marketing or a related field is a bonus.


• You will have at least 3 years of experience designing and implementing successful automated sales processes across all digital channels (website, mobile app store, social media, search etc.)


• At least 5 years of experience in CRM, SEO, SEM, and PPC.


• Strong knowledge of SEO and a proven track record of increasing organic traffic and improving search engine rankings.


• Proven success in running SEM and PPC strategies with a focus on optimizing ROI and conversion rates.


• World-class analytical skills and an understanding of financial concepts


• Demonstrated ability to 1) Construct 2) Analyse 3) Deliver new business lines/products


• Ability to see and unlock new business opportunities with measurable impact on company objectives


• You have flawless English language ability with outstanding communication & presentation skills


• Digital Marketing, Social Marketing, Website Merchandising and Administration, Content Creating, Digital Development, Email Marketing Responsibilities


• Build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Plan, execute and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize the user experience


• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints


• Instrument conversion points and optimizes user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Monitor and report web statistics on stages of the customer lifecycle Requirements


• Demonstrable experience in one of the following disciplines database marketing, email, social media and/or display advertising campaigns, affiliate marketing.


• Highly creative with experience in identifying target audiences and devising digital campaigns that deliver positive ROI


• Experience designing and optimising landing pages and user funnels


• Basic understanding of A/B and multivariate experiments


• Familiarity with website analytics tools (e.g., Google Analytics and other Webmaster Tools)


• Experience in setting up and optimising Google Adwords campaigns