• Application Deadline:
• Position: Digital Performance and CRM Manager


• Job Type Full Time , Remote


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities:

• Plan digital marketing campaigns, including web, SEO/SEM, email, and paid ads


• Focus on campaign-specific results, and drive the marketing department’s commercial performance


• Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs


• Identify trends and insights, and optimise spend and performance based on the insights


• Develop strategies to ensure that campaigns reach their target audience as effectively as possible


• Re-application of best practice


• Idea generation and evaluation tools and processes


• Focus on driving performance impact mindset and culture when it comes to paid ads and email marketing optimisation


• Develop and drive, with commitment and participation from key stakeholders, and markets, the digital marketing strategies including;


• Focus on the loyalty, and retention of email marketing strategies


• Develop deep knowledge of customer behaviour and insights


• Influencing and building capacity to drive effective Paid Ads strategy that delivers brand growth


• Ensure appropriate use of data & insight as part of the connections planning process, to understand business challenges and opportunities, and translate them into briefs, as well as predict trends and campaign impact


• The ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase


• Analyse customer behaviour and monitor strategy implementation in real time


• Partnering and collaborating across multiple departments to develop and enhance customisations, optimisations, and best practices for the customer experience


• Create new strategies to improve the customer experience based on customer analysis generated from email marketing and customer feedback


• Ensure that there is effectiveness and efficiency of media and digital A & P spend, through effective monthly spend tracking

The ideal candidate must;

• Have a minimum of 4 years relevant experience in strategy and planning of paid ads and email marketing, preferably within a marketing/agency environment


• Be a passionate paid ads marketing expert that has seep understanding of the digital marketing landscape


• You are constantly curious about customers: Have a deep understanding of customer behaviour across all media channels and an eye on the future to ensure Busha is always at the forefront of change


• Be a confident digital native with proven strategic planning ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey


• A strong team player who enjoys working in a fast-paced team environment. Always ready to roll up your sleeves and get things done


• Proven ability to craft media planning strategies and activations that have delivered YoY growth


• Proven track record for managing funds for ad spends


• Excellent written and verbal communication skills


• Strong personal accountability for great performance

Nice to haves;

• Excellent analytical and time management skills


• A demonstrated passion for the Busha mission


• The ability to work effectively with cross-functional teams


• Strong problem solving, verbal, written and communication skills


• Ability to work independently with minimum supervision while achieving benchmarks


• A team player with excellent communication skills


• Experience working in Crypto