• Application Deadline: Fri, 3 Mar 2023 00:00:00 GMT
• Position: Direct Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 year


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Our client is Nigeria’s leading provider of relief products(Retail Outlets). Due to expansion, they are currently in need of a DIRECT MARKETING EXECUTIVE (Experience in Email and SMS Marketing).

Job Responsibilities:

• Schedule batch and blast Email and SMS campaigns in which adding URL tags and doing QA are necessary.


• Contribute to brainstorming meetings and the development of new ideas.


• Conduct research to identify emerging trends among consumers.


• Create visually appealing e-mail campaigns.


• Design, collate, and analyze customer satisfaction and feedback.


• Create compelling copies for newsletters and sms blasts.


• Set up and execute weekly email drip campaigns in which copy and creative are provided.


• Update websites and channel landing pages to reflect current campaigns.


• Update the weekly marketing scorecard, monthly offline scorecard, and monthly post-purchase survey report.


• Conduct data research to grow and implement ideas to retain our customers.


• Send post-purchase survey reports weekly.


• Write subject lines, the preview text, and SMS/MMS copy (relying heavily on existing templates/assets).


• Work with the team to turn off campaigns or optimize as instructed.


• Meet very strict deadlines by moving fast and accurately

Job Requirements:

• 1+ years of experience managing Email and SMS marketing campaigns is a must-have


• Must be smart, logical, and organized task master with strong attention to detail


• Basic experience with Google Analytics is a must-have


• 1+ years of experience with Klaviyo and in email marketing


• Basic experience with Attentive or similar SMS platform is preferred


• Proficient in Google Sheets


• Excellent verbal and written communication skills