• Application Deadline: Mon, 13 Mar 2023 00:00:00 GMT
• Position: Manager - Digital Marketing


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 6 - 13 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

• Develop, execute and implement MTN’s Digital marketing plans across all Digital media, Social media, web etc.


• Implement annual and tactical Digital Marketing plans to deliver on set business KPIs on brand engagement and product and services adoption


• Drive performance and attribution for all product and services campaigns.


• Drive an increase in MTNN’s Brand Health Tracker and Brand Net Promoter Score 


• Maintain market lead as the number one  Digital brand in the Telco space on website ranking, followership and engagement


• Develop, execute and manage all digital campaigns for the MTN Brand, in line with MTN’s digital strategy 


• Develop content strategy and innovative social media engagement initiatives to drive brand differentiation and affinity


• Drive campaign performance and conversion using SEO/SEM, re-marketing, display advertising leading to attribution, referral marketing, content marketing etc.


• Assist the Senior Manager Digital Marketing in effectively providing guidance to internal stakeholders in the development and deployment of content and creatives for optimal efficiency 


• Prepare campaign reports and overall web/social channels performance


• Maintain and manage the company’s website and all related websites for better user journey and website ranking 


• Manage in-house creative department to ensure alignment of all brand communication with the MTN Group CI


• Manage the creation of all project documentation (plans including communication; project; risk and stakeholder management plans)


• Analyze and interpret user journey stats in order to improve the customer experience 


• Lead team to prioritize and implement all approved initiatives to deliver on set business objectives 


• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules

Education:

• First degree in a business related or any social science discipline


• A post-graduate degree in Marketing, Digital Marketing, Business Administration or a related discipline will be an added advantage


• Relevant certification in Digital Marketing


• APCON Certification


• Fluent in English

Experience:

• Experience: 6 - 13 years’ experience which includes:


• At least 4 years in digital marketing driving digital strategy & advertising


• At least 1 year core marketing experience


• Experience in leading teams and agency relationships in planning and developing digital campaigns


• Proficiency in the use of Digital Marketing tools like, Google analytics, Mix Panel, Apps flyer, Metabase, Data studio, MailChimp etc.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.


• Strong communication and writing skills


• Interpersonal skills


• Project Management skills