Job Description
About the Role
The Global and UK Communications Director will play a crucial role in championing the importance of Communications in achieving our mission. This is an exciting and unique chance to reposition Communications from service delivery only to strategic force - building relationships across the globe to understand how communications can create greater impact for our activities - from advocacy and influencing to Fundraising and beyond.
You'll also:
- Lead on a comprehensive review of our brand personality and positioning to ensure it is fit for purpose to deliver to the new Global Strategy ambitions
- Elevate the importance of Brand within the organisation across all levels of the organisation including the engagement of UK and Global Boards
- Seek opportunities to elevate the importance of WASH on the global agenda, specifically amongst key audiences, and position WaterAid as the thought leaders within the WASH sector
- Lead the team to develop a programme of activity across Brand, Content, Media and Strategic Comms which leads to the growth of our awareness, buzz and word of mouth metrics.
- Lead the team to deliver compelling and impactful audience-centred external communications that build our profile and contribute to the delivery of our fundraising and advocacy objectives.
To be successful, you'll need:
- Extensive experience of working in Communications roles at a senior level including strategic communications, media and brand with a global and UK remit.
- Passionate about ending poverty and want to be a part of making it happen, with commitment to WaterAid's mission and values, and a working style that reflects these.
- Alignment with WaterAid's values and a commitment to driving Diversity, Equality and Inclusion.
- Experience of working within or with Senior Leadership Teams and influencing at an Executive or Board of Trustee level.