• Application Deadline: Wed, 31 May 2023 00:00:00 GMT
• Position: Manager, Digital Banking and Business Development


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• City Marina


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• The Digital Banking and Business Development Manager will be responsible for developing and executing strategies to acquire and engage new customers for the bank's digital banking products.


• The ideal candidate will have a proven track record of managing customer acquisition campaigns across multiple digital channels, including social media, email, display advertising, and paid search.


• Experience in traditional retail banking customer acquisition is also desirable

Responsibilities

• Develop and implement a customer acquisition strategy that supports the bank's growth targets.


• Create and execute campaigns across various digital channels to drive customer acquisition, using data to measure effectiveness and optimize campaigns.


• Collaborate with cross-functional teams, including product, design, legal, data analytics, and marketing to develop effective campaigns and landing pages.


• Analyze data to identify trends and insights to optimize customer acquisition campaigns and make data-driven decisions.


• Work with the digital marketing team to identify and implement new customer acquisition tactics and channels.


• Develop and manage budgets for customer acquisition campaigns and ensure spending aligns with performance targets.


• Conduct market research to identify potential partners and evaluate market trends and the competitive landscape.


• Identify and pursue new business opportunities for the bank's retail digital banking products, including partnerships, alliances, and joint ventures.


• Develop and maintain relationships with key partners and stakeholders in the retail banking industry, including fintech companies, payment processors, and other financial institutions.


• Develop and execute go-to-market strategies for new partnerships and alliances, working with the marketing team to develop and implement campaigns to drive awareness and adoption.


• Monitor and report on key metrics and performance indicators for customer acquisition initiatives, and use data to inform decision-making and optimize performance.


• Stay up-to-date with industry trends and best practices in digital banking and business development. Advising the Board, through the Chairman on the strategic direction of the bank


• Managing and directing the financial institution toward its primary financial objectives.


• Responsible for the overall implementation and management of bank objectives, policies. regulatory requirements, regional! local bonding and addressing Bank strategic plans.


• Communicating the bank’s shared values, beliefs and mission to all staff. Projecting the bank to the communities we serve.


• Collaborating with other member Group subsidiaries in meeting shared objectives.


• Overseeing all operations and business activities in line with overall strategy and mission.


• Creating and driving strategies for Mobile Financial Services Products that deliver tangible results.


• Advising, Influencing and Engaging widely with staff and executives across the company and Group.


• Reviewing financial and non-financial reports to device solutions and improvement

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing or a related field.


• 5+ years of experience in digital marketing, preferably in financial services or related industries.


• Proven track record of managing customer acquisition campaigns across multiple digital channels.


• Experience with marketing automation tools, digital analytics, and data-driven decision-making.


• Proven track record of developing and executing successful business development strategies and building and maintaining relationships with key partners and stakeholders.


• Excellent communication skills and ability to collaborate with cross-functional teams.


• Ability to work independently and manage multiple priorities in a fast-paced environment.


• Knowledge of the retail banking industry and digital banking products is a plus.