Digital Strategist at Maxima Productions Company

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
38393
Job Views
84

Job Description



Responsibilities



  • Devising strategies to drive online traffic to the company’s online assets/property

  • Tracking conversion rates and making improvements to the assets/property

  • Developing, conceptualizing, deploying and managing digital marketing campaigns

  • Overseeing the management of social media strategy for the company.

  • Managing online brand and product campaigns to raise brand awareness for the company and digital assets clients.

  • Improving the usability, design, content and conversion of the company’s assets in the digital space.

  • Responsible for planning and budgetary control of all digital marketing campaigns.

  • Ensure proper use of analytics and data in managing and deploying campaigns for the growth of the company’s assets in the digital space.

  • Review new technologies and keep the company at the forefront of developments and new trends in the digital space.

  • Communicating in a professional, but unique social media “voice”for each client; directly aligned with the client’s thought leadership and content platform.

  • Conduct competitive analysis studies on the company's competitors, including digital footprint analysis.

  • Supervise the posting of content on the company’s own digital assets with maximum exposure to all other


Requirements



  • Minimum of a First Degree or its equivalent in business administration, public administration or a closely allied discipline.

  • 3-4 years of working experience as a Digital Marketer/ Public Relations Staff in a Media, advertising, PR or branding Company


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