Devising strategies to drive online traffic to the company’s online assets/property
Tracking conversion rates and making improvements to the assets/property
Developing, conceptualizing, deploying and managing digital marketing campaigns
Overseeing the management of social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness for the company and digital assets clients.
Improving the usability, design, content and conversion of the company’s assets in the digital space.
Responsible for planning and budgetary control of all digital marketing campaigns.
Ensure proper use of analytics and data in managing and deploying campaigns for the growth of the company’s assets in the digital space.
Review new technologies and keep the company at the forefront of developments and new trends in the digital space.
Communicating in a professional, but unique social media “voice”for each client; directly aligned with the client’s thought leadership and content platform.
Conduct competitive analysis studies on the company's competitors, including digital footprint analysis.
Supervise the posting of content on the company’s own digital assets with maximum exposure to all other
Requirements
Minimum of a First Degree or its equivalent in business administration, public administration or a closely allied discipline.
3-4 years of working experience as a Digital Marketer/ Public Relations Staff in a Media, advertising, PR or branding Company